Values have shifted during COVID-19. As incomes flounder and life moves online, essential goods, saving money, and staying safe are uppermost in people’s minds.
And when availability is scarce, they’re trying new brands and challenging long-held loyalties. Companies must innovate like never before just to survive. But when your only constant is uncertainty, how do you move forward with confidence? Intuition will only get you so far-design thinking will get you solutions.